Yesterday’s piece by the Independent titled “Look good, save the earth” reviews the pros and cons of cotton and what is meant by organic cotton. Natural, doesn’t always mean earth-friendly, but there are several companies who’ve spent years experimenting with organic cotton that treats lighter on the earth and makes for good fashion.
On the Independent’s “Wear with Pride” list:
American Apparel: sweatshop-free, sustainable cotton clothing for men, women and kids. I’m fan of their tees and hoodies, they fit beautifully and are surprisingly soft. They’re also pretty affordable, priced a few dollars above equivalent non-organic buys. Organic cotton would make American Apparel even more appealing. Not a fan however of their current ad campaign–the erotically charged borderline adolescent models I find offputting. Here’s one I did find that’s rated G in ALL senses.
Bamford & Sons: This company is new to me. Looks like classic clothing for men and boys. Think JCrew but greener and British. 
Edun: Backed by Bono and his wife Ali Hewson, designs by Rogan Gregory brings sexy to sustainable. See our previous fashion review.
Gossypium: Latin for “cotton,” this British label makes casual apparel for men, women, kids and babies. Sadly, their site is hopelessly frozen, so images to share here.
Loomstate: Denim redefined, these organic casual jeans for men and women are available in the U.S., with retail expanding to the UK later this year.
People Tree: We just reported on them two days ago! Love the company and remember, there’s a great sale going on.
Reflective Circle: I’m not familiar with the company, but this year’s collection features a lot of sleek black tops and bottoms for women. I especially like the detailing on this pant.
Thanks to my friend Max Shu at Shop.org for today’s fab find.
