Much has been abuzz about how “green is the new black” and yet, greening your personal style still ain’t easy. Over the next few weeks we’ll post some reviews of sites where you can find a range of designer brands offering “look good, feel good” fashion. You can also recommend us your favorite fab green shop here.
The Shop: EcoTobi
The Bottom Line: Nestled inside the Tobi website, EcoTobi is a micro world of high style for Sex and the City or Entourage types. Personal stylists are virtually on hand offers a boost to help your answer style questions.
The Skinny: Easy site navigation on both women’s and men’s sections. Excellent selection of organic beauty and skincare products, with a smaller but well-edited, established list of designer labels. At this posting, store leans more skincare than fashion for now, although we expect that will change.
We’d love to see fashion and skincare categorized separately to make shopping easier. Prices are high end, but occasional deals can be found in their sale section.
Brownie Points: Props to EcoTobi for pushing a skinny, zero carbon footprint in partnership with Carbon Fund, and for its use of packaging made from recycled materials, and soy ink printing.
Best bets for guys: A pretty deep selection of graphic tees. Organic, non-toxic denim options a plenty too, though price tags still run high.
Best bets for gals: Some cute dresses, tops at various prices.
For Fabulously Green Readers
Fab Green readers save 20% off your next purchase. To redeem it, just enter FASHION20 at checkout.
